CHAN 2014 organisers lack creativity to promote vital competition

January 15, 2014 12:40 am0 comments by:

CHAN 2014

The third edition of the African Nations Championship CHAN 2014 is being hosted in South Africa and features players only involved in their domestic leagues. This year’s event started on 11th January 2014 and runs for 3 weeks.

The football has thrown surprise results in the first round of Group matches with Mali beating Nigeria 2-1, Uganda beating Burkina Faso with the same score line. The second round matches starts on 15th January 2014 and it will be interesting to see South Africa against Mali.

You would be unaware of these results or  event unless you visit the CAF website.
I will like the organisers of the CHAN 2014 to devise a unique way to promote this important event. It is disappointing to notice the lack of coverage of the event outside the host city South Africa and Continent.

There is a new TV advert that is currently shown on television medium across the world. The simple commercial ad is for Wuaki TV and features an athletics legend Richard Fosbury . He changed in 1968 the field event long jump, by inventing a unique technique, now known as the Fosbury Flop. This technique has been adopted by almost all high jumpers today.

The selling point with the ad is about creativity and determination to become a game changer. January is usually a month to start a new revolution or change a habit. Personally, I prefer to treat January as one of the twelve months as oppose to a special month. Nevertheless, I understand why it is tempting for an individual or organisation to treat January as a special.

I am aware that it takes more than thoughts or ideas to become a game changer. Finance can be a hindrance but you can overcome any short fall with creativity. You can sell your revolution ideas to sponsors. This is the aspect that the organisers of CHAN  can concentrate urgently. The ‘Fosbury Flop’ comprises sprinting diagonally towards the bar, then curve and leap backwards over the bar.

I have not met the inventor or the makers of the Wuaki TV ad to understand the origins. But, you can pixel together the origins based on internet research. It shows that ideas were created through observation of current standards. This is due to necessity to achieve a target or overcome a limitation.

The organisers involved with the CHAN 2014 can learn from the story as inspiration to promote this important event as a well organised and respectable competition. It is an important opportunity for national team coaches to assess local based players in a 3 weeks tournament recognised as a friendly match. This gives them a chance to decide whether a player is able to advance further to international call ups.
For the players, it is wonderful opportunity to prove to the coach and scouts their ability. This can lead to full international call up or a career change.

Instead, the competition that features mainly home based professional players is hardly mentioned as sports news due to lack of coverage. It does not help that the tournament is scheduled in the middle of the high profile local premier league features. Pirates meet SuperSport United in a crunch game one week after the start of the tournament.

Few local professional clubs have decided that it is not important enough to release their players. In addition, it appears the host cities given the opportunity to host the matches are finding it difficult to increase fans participation.

I propose that the three-week tournament, which started on 11th January 2014 and featuring countries (Group A) South Africa, Mozambique, Mali and Nigeria. (Group B) Zimbabwe, Morocco, Uganda and Burkina Faso, (Group C) Ghana,Congo,Libya and Ethiopia (Group D) Congo,Mauritania,Gabon and Burundi should be sold as a vital preparation camp for the home based players. The 16 coaches should provide incentives to the players that the 5 best players will be given the opportunity to join a squad comprising overseas based players.

The organisers should devise updated databases to assist scouts and sponsors invited to the matches. They should also make  more effort to sell the matches or highlights to interested viewers and  on-line broadcasters.

In regards to the actual matches, they should volunteer to try out ideas or concepts for FIFA. This will help in attracting sponsors and media coverage for the tournament. These are suggestions that can change the landscape just like Richard Fosbury in 1968 Olympics in Mexico City. Fosbury took the gold medal and set a new Olympic record in the process. This is despite the initial sceptic reactions to his technique.

I hope that organisers devise ways to promote this important tournament, which has been boosted with the news of FIFA ranking points. In return, the players representing their countries should try to provide entertainment for the fans, organisers and sponsors.
In the meantime, I encourage everyone to promote the event via networking and blogging.

Obioma Aguocha
Self Publisher:The Guide to being the Best (Paperback) 2007 & Sporting Success Simplified (E-book) 2012


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